My first child arrives in September.
So I gave myself 180 days to change my life.
That was the plan.
I wanted to launch this as a clean 180-day countdown.
That didn’t happen.
We hit a hard stretch in the pregnancy, life got in the way, and the public launch slipped.
But the reason for doing this didn’t.
My name is Chris. I work in finance. It's a decent job - good pay, sensible career trajectory, the kind of thing you're supposed to want. I want something different.
I've been entrepreneurial since I was a kid. I imported CDs from the US to the UK and distributed them to independent record stores before the internet made that obsolete. I ran club nights at the biggest venues in my city. Booked shows for DJs across Europe. I even submitted a failed YC application - it was worth a punt. Finance was never the destination. It was the detour.
For most of my life, I've been stuck in the same pattern: idea-rich, technically blocked, able to see the product but not actually build it. Art, crypto, music, technology - these are the things I actually care about. I've been in and around the crypto space for years - three bull markets, three bear markets, always involved, always watching, never quite managing to build the things I actually wanted to build. Not because the ideas weren't there. Because the tools weren't.
AI changed that.
For the first time, I have the ability to bring the ideas I've been carrying for years to life. The gap between creative vision and technical execution has closed. The excuses have run out.
The Life180 brand is Haring-inspired: bold lines, flat colour, and a baby motif at the centre of it. But Life180 doesn't just draw from Haring's style. It draws from the energy of his work too - movement, urgency, something impossible to ignore. That's the feeling I want in everything I make.
Most people who build things do it quietly. Months of work behind closed doors, then a polished launch into the void, hoping the world pays attention. Sometimes that works. Usually it doesn't - because the world doesn't owe you an audience just because you finally showed up with something finished.
I'm doing it differently.
Every experiment I run over the next 180 120 days gets documented in real time. The wins, the failures, the pivots, the decisions that look stupid in hindsight. All of it. Not because I think my process is anything special - but because accountability is the only thing that keeps you honest, and because the most interesting part of any story is usually the part people hide.
Building in public isn't a content strategy. It's a contract. Once you say it out loud, you have to show up. You can't quietly shelve an experiment when it gets hard. The people watching become the reason you keep going.
I have a team of AI agents working alongside me. Ideas become experiments. Some work. Some don't. I'll run them fast, kill the ones that fail, and double down on the ones that land. The mission underneath all of it is simple: to buidl the muscle of shipping. Things drop when they're ready. No roadmaps. No previews. You'll see it when it drops.
There's a version of this story where I keep waiting. Where I file it under "someday" and go back to the spreadsheet. I've done that enough times already. It always ends the same way: one reason to delay becomes another, and then another.
The baby changed the calculation. Not because a child is a reason to stop - it isn't - but because it made the timeline real in a way that "someday" never could. I know exactly how long I have. I know exactly when the structure of my life changes forever.
That kind of clarity is rare. I'm not wasting it.
180 120 days is enough time to build something real if you move fast and make every decision count. It's not enough time to hedge.
The goal is 180 ETH. Enough to quit the job. Enough to be present for my child from day one. Enough to pursue the life I've always wanted instead of the one I ended up in.
If I don't hit it - I'll tell you that too.
Theodore Roosevelt said the credit belongs to the man who is actually in the arena. I've been circling it for years. Now there are 180 120 days on the clock. A child on the way.
I'm stepping in.
I'm calling it Life180.